CASE STUDY 1
"...John wanted to use his military PT experience and skill to create achievable and challenging fitness programmes, ...with the emphasis on correct technique."
This led us to coin the phrase 'Total Body Fitness The Wright Way ' using the name to uniquely position the brand...
Wright Fitness - Personal Training, Health & Fitness Classes
As Wright Fitness was a new business start-up, the issue was to raise awareness position and create a unique brand that would reflect John Wright's values and that people could understand, identify and engage with. And in doing so, our aim was to drive traffic to the website, encourage membership and pier to pier recommendation for John Wright's (former British Army Physical Training Instructor) classes and personal training.
John's passion as a former British Army P.T.I (Physical Training Instructor), for helping people achieve their health and fitness goals, not by physically 'beasting' them as you might imagine, but by using his military experience and skills to create achievable and challenging fitness programmes with exercises done correctly.
This led us to coin the phrase Total Body Fitness The Wright Way to position the brand, as it embodies everything people would come to understand about John's values, as well as taking a high ground position compared to all others. And as this uses his name in the line, it couldn't get any sweeter for us, because only he could uniquely own this brand positioning statement.
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CASE STUDY 1
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