CASE STUDY 1

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WRIGHT FITNESS

"...John wanted to use his military PT experience and skill to create achievable and challenging fitness programmes, ...with the emphasis on correct technique.​"​

This led us to coin the phrase 'Total Body Fitness The Wright Way​ ' using the name to uniquely position the brand...​

Wright Fitness - Personal Training, Health & Fitness Classes​

As Wright Fitness was a new business start-up, the issue was to raise awareness position and create a unique brand that would reflect John Wright's values and that people could understand, identify and engage with. And in doing so, our aim was to drive traffic to the website, encourage membership and pier to pier recommendation for John Wright's (former British Army Physical Training Instructor) classes and personal training.​

John's passion as a former British Army P.T.I (Physical Training Instructor), for helping people achieve their health and fitness goals, not by physically 'beasting' them as you might imagine, but by using his military experience and skills to create achievable and challenging fitness programmes with exercises done correctly. 

This led us to coin the phrase Total Body Fitness The Wright Way to position the brand, as it embodies everything people would come to understand about John's values, as well as taking a high ground position compared to all others. And as this uses his name in the line, it couldn't get any sweeter for us, because only he could uniquely own this brand positioning statement.

To read what they have to say about us, please visit our testimonials page.

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CASE STUDY 1

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And if you still need any more proof of our passion for big ideas, great design and the results they bring, then please check out some of our testimonials and our portfolio examples, because we truly understand the difference it can make to your brand and your sales.​

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website design, cms, content management system, easy editable website design, logo design, low cost print, social marketing
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