CASE STUDY 4
FORCES VETERANS FOR VETERANS
"...107,000 estimated veterans returning to UK with PTSD issues..."
The challenge was to raise awareness for FV2's services among veterans, health providers, the military, local and national government.
Forces Veterans For Veterans - PTSD Support Group
Post Iraq and Afghanistan conflicts and with over 107,000 estimated veterans returning to UK with PTSD issues (17% of those in Devon alone) and with very little understanding at the time or support once these veterans returned to Civvie Street, a group of ex-servicemen and military family members created FV2 to offer peer support, with the backing of NHS Devon.
Their key benefit of FV2 peer-2-peer support with training, was that because they were all veterans, they could truly understand and relate to the issues that veterans with PTSD suffer from, walk the walk and talk the talk, better than anyone else and who returning veterans were more likely to open up to.
Our challenge was to help raise awareness for the issues relating to PTSD among our military veterans and the benefits of peer-to-peer support from former military veterans who truly understood what veterans had been through.
To do this we created a logo and a brand military people could identify with, developed a marketing strategy, designed various eye-catching print marketing material to grab attention, wrote copy for them and created their Facebook social media groups.
Creating a better future
Logo Design and Communication Strategy
CASE STUDY 4
Design For Print and Copywriting
Leaflet design, copywriting and low cost, quality litho printing. **Click image to enlarge and read copy.
Stationery and logo design and low cost, quality litho printing.
Enamel badge, pull-up roller banner and outdoor PVC banner design and low cost, quality litho printing.