CASE STUDY 1
"...John wanted to use his military PT training to create achievable and challenging fitness programmes, ...with the emphasis on correct technique."
Wright Fitness - Personal Training, Health & Fitness Classes.
From leaving the Army, Wright Fitness was a new business start-up with the issue of how to raise awareness, position and create a unique brand that would reflect John Wright's values, that people could understand, identify and engage with. And in doing so, our aim was to drive traffic to the website, encourage membership and brand advocacy for John Wright's (former British Army Physical Training Instructor) methodology, classes and personal training.
John's passion as a former British Army P.T.I (Physical Training Instructor), for helping people achieve their health and fitness goals, not by physically 'beasting' them, as you might expect of an Army P.T.I., but by using his military training to create achievable and challenging fitness programmes with exercises done properly.
This led us to coin the phrase Total Body Fitness "The Wright Way" to position the brand, as it embodies everything people would come to understand about John's values, as well as taking a high ground position compared to all others. And as this uses his name in the line, it couldn't get any sweeter for us, because only he could truly and uniquely own this brand positioning statement.
To read what they have to say about us, please visit our testimonials page.
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CASE STUDY 1
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