What is an SSL Certificate and why should I my website have one?
SSL stands for Secure Sockets Layer.
An SSL Certificate is an extra layer of encrypted security between your website visitors computer and the server, designed to stop others from potentially being able see sensitive information given by your customers on your website forms and information transmitted without the problems of eavesdropping, data tampering, and message forgery.
So basically, when an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
Our ecommerce systems use various Payment Processing Gateways (PayPal for example), in which case, any card details that are taken on the payment processors secure website, meaning that an SSL certificate is not a essential requirement. And when you use our Pro+Store, all sensitive information is transmitted via HTTPS secure protocol during checkout, so you don't need to install SSL certificate or change anything, the checkout is already secure.
Does an SSL certificate help my Google search engine position?
However, ...whether you are selling goods and services directly from your website, or not selling anything at all, what an SSL certificate does give your customers is; reassurance and the peace of mind that you take their security seriously, any information that they do give you on your website is secure (such as on any website forms), and that Google recognises your whole website as a 'safe website' (as shown above in the Google Chrome browser). ...Not to mention, that having an SSL certificate can also help your site's SEO (Search Engine Optimisation). This is why, we highly recommend all websites having an SSL certificate, even if you're selling anything. And while not essential, it's a small price for your customers peace of mind and confidence in your online business.
For more information, don't just take our word for it. Check out this article from the online magazine Motherboard.